Brand Identity for Ukrainian Silk Scarves

2024

Heritage
Without
Nostalgia

Nesamovyto — meaning "uncontrollably" or "with abandon" in Ukrainian — needed a refresh that honored their cultural roots while speaking to contemporary audiences.

The existing brand felt static. The scarves themselves — wearable art inspired by Ukrainian cultural figures — demanded packaging and presentation that matched their ambition.

TLDR:

Refresh the brand identity so that it matches the uniqueness and expressiveness of the scarves it frames

Перш за все,
        щиро дякую...

The System

Typography

Extra bold variant for communications and headlines
Cocogoose Classic — Headlines
Primary brand font
Cocogoose Classic — Regular
Єхидна, ґава та їжак, ще й шиплячі плазуни бігцем бредуть уздовж могутньої Янцзи.

The System — Logo

Nesamovyto

Logo Variations

Nesamovyto
Nesamovyto
Nesamovyto
Nesamovyto

Clear Space Guidelines

Горизонтальна версія логотипу Nesamovyto з позначеними відступами
Горизонтальна компоновка. Жовті маркери позначають мінімальний чистий простір навколо логотипу.

Do

Вертикальна версія логотипу Nesamovyto з позначеними відступами

Don't

Incorrect usage example 1
Crop the logo
Incorrect usage example 2
Change opacity
Incorrect usage example 3
Add effects
Incorrect usage example 4
Outline the logo
Incorrect usage example 5
Change symbol to text ratio
Incorrect usage example 6
Recolor
Incorrect usage example 7
Use other fonts
Incorrect usage example 8
Distort aspect ratio
Navy
#0A1628
Mustard
#E5B53C
Burgundy
#8B2635
Forest
#2D4A3E
Cream
#F5F0E8

The Packaging System

VINYL LP SERIES

Vinyl LP sleeves reimagined for silk scarves. The 12" format creates presence. The paper stock has weight. Opening the sleeve reveals the scarf folded like a record — an artifact to be handled, not just a product to be consumed.

LP Packaging

LP Sleeve Front
LP Sleeve Back
Scarf
Stacked
LP Sleeve Detail

Твіллі Packaging

Twilly Roll
Twilly Sleeve
Twilly Flat

Postcard

Postcard FrontFront
Postcard BackBack

Digital Presence

The website translates the vinyl packaging language to digital: bold headlines, generous whitespace, and imagery that treats each scarf as collectible art.

E-Commerce Homepage E-Commerce Homepage

Instagram Templates

Post 1
Post 2
Post 3
Post 4
Story 1
Story 2

HERITAGE
WITHOUT
NOSTALGIA

The new Nesamovyto system launched in 2024 across all touchpoints — from e-commerce to physical retail. The vinyl packaging became a signature: customers share unboxing videos. The scarves are displayed as art objects. The brand now carries the uncontrollable energy its name promised.

2024